Its very nearly May, and that can only mean one thing, our Bike Month Challenge is back and better than ever. Last year was the first year we threw down the gauntlet and challenged you to ride your bike to work every day. Every five days ridden entered you in […]
Monthly Archives: April 2015
The bike industry is a great example of trickle down innovation. It’s a world where the high end technology funds the continued improvement of the mid-range components, and it’s also a world where media and advertisement focuses on that expensive technology. In ways it works much like the auto industry. […]